Nekane Purple Shampoo - Toning Shampoo for Platinum Blonde Hair, 10.58 oz - Enhances Shine and Neutralizes Brassiness for Vibrant, Cool-Toned Results

Specifications

• Neutralizes Brassiness Fast – Purple pigments help cancel yellow and orange tones in platinum blonde, bleached, highlighted, silver, and gray hair, restoring a clean cool-toned finish after every wash.
• Brightens & Enhances Shine – Leaves hair looking brighter and more vibrant while boosting softness and shine, so your blonde stays fresh between salon visits.
• Gentle Yet Effective Toning – Delivers even toning without over-drying when used as directed, making it ideal for weekly maintenance on color-treated hair.
• Works on All Light Hair Types – Perfect for platinum, ash blonde, balayage, highlights, ombré, and naturally gray hair that needs a boost of cool tone.
• Easy Salon-Style Results at Home – Lather, leave on 1–3 minutes for subtle toning or 3–5 minutes for stronger neutralization, then rinse. Use 1–2x per week to maintain your ideal blonde.
• Package Dimensions : 8.54 x 2.44 x 1.85 inches; 11.99 ounces